4” and “Euphoria,” which DJ Swivel wrote primarily with Candace Sosa. Sometimes the group obtains pre-written instrumentals, including Stewart’s beat for “BTS Cypher Pt. (Though there is a level of secrecy around these collaborations as well, with one writer commenting, “I feel like I would get in a ton of trouble if I told you too much.”) While some K-pop labels are fond of bringing ace writers out for hyper-productive writing camps – the Stereotypes’ Jonathan Yip, for example, recalls penning four songs a day during trips to South Korea for SM Entertainment – BTS collaborations are mostly done remotely. Speaking with several of these writers offers a window into BTS’ process. market has been part of their strategy in making their crossover happen,” DJ Swivel says. “I think them coming over and working with producers, writers, mixers from the U.S. co-writers – seven out of 11 – of any BTS project to date.
Love Yourself: Tear includes the highest percentage of songs with U.S. These ocean-hopping collaborations intensified on 2016’s Wings, which featured writing from Tricky Stewart (Beyoncé, Rihanna), Sam Klempner (Emeli Sande, Niall Horan) and Tony Esterley (Sia). Big Hit refused an interview request on the grounds that it wants “to protect our staff members’ daily lives from potential bothering from fans.” Perhaps that’s not unreasonable: “I worked with Beyoncé for two years – I was her engineer, her mixer, I travelled with her around the world – and never once saw fandom like this,” says DJ Swivel, who produced BTS’ April single “Euphoria” and co-wrote a pair of songs on Love Yourself: Tear.Īs BTS’ profile has grown, they’ve worked more with people like DJ Swivel, behind-the-scenes figures from the worlds of U.S. For comparison’s sake, it was noteworthy last year when Taylor Swift pre-sold more than 400,000 units in the U.S.ĭue to the fervor of BTS’ fanbase – when introducing the ensemble at the Billboard Music Awards on Sunday, host Kelly Clarkson struggled to make herself heard over the crowd’s anticipatory shrieks – the group’s label, Big Hit Entertainment, stays mum about its operations. And all this took place well before pre-sales of BTS’ latest album, Love Yourself: Tear, were reportedly close to 1.5 million copies. The American music industry took notice too: After Aoki left BTS’ house in Los Angeles, he ran into the singer Halsey on her way to meet them. Suddenly American listeners realized that one of the most popular groups on the planet came from the other side of the globe. Behind the scenes as Korean pop’s biggest band takes AmericaĪoki plays an important role in the BTS story: In 2017, he crafted a caffeinated, clap-happy remix of the group’s “Mic Drop” that became their first Top 40 hit in the U.S.
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